Interview With Credits Chief Business Officer
Credits is proud to announce and welcome Jennifer Trelewicz as the company’s Chief Business Officer. Jennifer is responsible for business team leadership, establishing working relationships with partners, informational and analytical support in the process of making managerial decisions, improving control over the development process and the possibility of its operational adjustment.
Before joining the Credits team she held the posts of Director of the Systems & Technology Laboratory at IBM, CTO of Google Russia and Director of Risks & Market Data at Deutsche Bank. Jennifer has extensive experience and outstanding skills that will be conducive to the development of the Credits blockchain platform. Her vision is based on the vast knowledge of the market for modern technology, which allows her to choose Credits as a promising platform for changing people's ideas about the possibilities of innovative solutions.
The following interview will help you gather the information about Credits CBO and her vision for the further development of the company.
Could you tell us about an accomplishment that shaped your career?
- Opening the IBM Systems and Technology Laboratory in Moscow was significant. My path to the opening was not simple. I started work on the proposal with 2 IBM colleagues in 2004 and eventually worked an executive assignment role in the IBM headquarters to get the highest-level approvals to make it happen. From zero I built a team of 130 engineers, worked with colleagues in IBM around the world to bring interesting R&D to the lab, set up the structure and processes. The lab continued to function successfully after my departure, and one of my first hires as a project manager was later promoted to director of the lab, which makes me proud of him.
- For me the key points of this project involved taking an idea from zero to business success navigating obstacles, building alliances.
During your tenure as CTO at Google, with which major projects have you collaborated?
- This was a while ago when Google search first became useful in Russian. Our team collaborated with the core search team in Mountain View, California, to build Russian morphology into the language model, which was critical to the platform’s performance in this market. We also spearheaded work with Google Maps to adjust to Eastern European specifics of maps and transport, including norms for address numbering, the role of public transport, and others. At the time, public transport was not viewed to be very important to Google maps, but could any resident of Moscow imagine giving directions to an address, even to a delivery person in a vehicle, without telling the name of the closest metro station? This is just one example of the difference in paradigm.
When did you familiarize yourself with blockchain technology and the Credits platform?
- I started working with blockchain technology as CEO of the S7 TechLab. We launched a joint project with Alfabank for selling airline tickets on Ethereum, and later, together with Alfabank and Gaspromneft-Aero, for handling payments for aviation fueling. In that role, I was familiar with both Ethereum and Hyperledger, and could see the advantages and disadvantages of each for enterprise solutions.
- I became familiar with the Credits platform recently, and I am impressed with the technology, including the technical layer and the commitment of the company to both the user community and to solution partners.
Do you think the entire market has matured to the understanding that business is dependent on information security?
- Technology business seems to understand this aspect, but some of the sectors historically less associated with information technology seem to be just coming to this awareness, normally when a breach happens to them. Even “low-tech” businesses are dependent on information security, since even they likely store some amount of customer and supplier data on computers. Businesses that do not understand their dependence on information security are at risk of major problems. Compromised information systems can affect everything, from customers and their interests, internal control systems (budget, purchasing, planning), and eventually the reputation of the company. As well, laws in many geographical regions worldwide govern the handling of customer data, so problems can lead to fines or worse.
How do you assess the market development prospects?
- I am very sanguine about the prospects, and I note that even Forbes has named 2019 as the “Year of Enterprise Blockchain”. Businesses are beginning to understand the value that the technology can bring to their systems, including integrating with legacy systems to enhance security and functionality. As well, achieving trust between counterparties in a world of global supply base, automated documents and payments, electronic engagements - all of this requires the technology that blockchain brings to the table.
In what areas do you think Credits could collaborate with IBM?
- IBM is an excellent partner for complex solutions projects, and they have a worldwide channel for enterprise clients. I see a lot of potential in being a technical partner to IBM in solution projects, providing components of the solution, based on Credits blockchain technology.
What do you value most about Credits technology and goals?
- The architecture of the platform is well designed and skillfully implemented. The code is open, which allows clients and the community to verify, contribute, and certify for special installations. At the same time, since Credits controls the platform, we can ensure that critical integration interfaces for customer solutions are not broken with upgrades, as can happen with some other blockchain platforms.
- At the same time, I really value the priorities of the team, with a balance between clients, developers and integrators, and community and investors. This is the type of healthy approach that characterizes long-term successful businesses.
What is Credits doing well, and where is there an opportunity to grow?
- The Credits technology platform is very well implemented, and the team pays a lot of attention to verification and stability. This is a solid foundation for working with partners developing on the platform, clients working with solutions on the platform, and general market trust in the technology.
- Where I see opportunity is in developing our solutions portfolio in partnership with key players, such as IBM and others. This is where we will be able to bring maximum value to enterprise clients, leveraging the strengths of all partners to solve complex business problems.
What do you hope to accomplish within the next year in Credits?
- I will be nurturing and developing our relationships with partners, clients, and advisors worldwide. As well, I put a high priority on building our channel partnerships, including with integrators and ISVs. For these directions, I am looking forward to collaborating closely with our ambassadors and regional representatives. Together we will launch PoCs in key sectors, enable channel partners to build on our solutions, and realize solutions with enterprise clients.
- In parallel, I am working closely with our business development team to develop additional skills, hire the correct candidates, structure work around appropriate KPIs.
Credits appreciates and carefully appoints each of its employees. We are attentive to the initiatives and ideas of our team members, which allows us to take new productive steps in the modern market of innovative technologies. Credits team is professionals in their field and the keystone to the success of the company.