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Interview with Zhanna Lyasota, Credits Public Relations Manager

Zhanna started her career in Credits in mid-December 2017 with a focus on brand growth through social media channels. At the moment, her main tasks are getting a positive exposure in top level web sources, media placements and building relationships with opinion leaders to increase Credits awareness all over the world. She is evaluating opportunities for partnerships, sponsorship and advertising on an ongoing basis.

What did you do prior to joining Credits?
“I graduated from a secondary school with advanced study of English in a small town in Belarus in 2008. I got a degree of the Bachelor of Arts (Business Communications) with English and Spanish at Belarus State Economic University in Minsk before joining Gazprom Belarus. In my free time I was working on my writing skills as a writer for That was the time when I learned a lot about FinTech, blockchain, the IoT and other crypto-related stuff. For 3 months that I stayed in New York City I improved my English and met great people from all over the world.”

When did you start your career in Credits?
“In November 2017, I moved to Moscow and a month later I joined Credits. They say moving abroad is hard. Indeed, it is challenging, and you don’t always find what you are looking for. It was pretty complicated for me to quit a good job in Minsk, leave my family and friends, and make a fresh start in Moscow. However, this city gave me a lot of career and personal opportunities. I enjoy being a part of the Credits team. I am grateful to Igor Chugunov who brought all these wonderful and talented people together with the aim of creating a competitive project.”

Is PR Manager’s work always exciting?
“It is always different. PR and the world of media and communications always give you something new, no day is the same. This is one of the best things about what I do. There are so many paths a PR professional can take, be it media, communications, social media or marketing. There are always new challenges and opportunities for learning while staying on the same position”

What do you like most about being a PR manager?
“One of the most satisfying parts of my job is coming across a good news story about Credits when I open a news feed. That’s when I know I’ve done my job well!”

What is it really like to be a Public Relations Manager?
“If you are passionate and serious about getting into PR, it’s essential to keep up to date with industry news and trends. Besides, networking is important. You need to be comfortable speaking and connecting with people — sign up for professional social networking sites such as LinkedIn, get involved in discussions and make connections. It’s also worth going to industry seminars and events. You need to be a strong writer to succeed in PR. We are professional communications, so your writing needs to be top notch.”

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